145 is an all-day bar café, situated in area of Kala Ghoda in South Bombay. Kala Ghoda being the art district is lined with museums all around, the branding of 145 naturally became centered around the theme of art. Initially working on the social media content for 145 Kala Ghoda, the scope of the project eventually expanded into creating a new menu for their newer outlets, as well as working on their brand guideline, marketing collateral, branding merchandise and website.